Kyle Odegard is the founder and CEO of Amplify Sports Marketing. He began his career as a sports writer for the East Valley Tribune newspaper in Phoenix, Arizona in 2006, covering high school sports, the Arizona Diamondbacks and Arizona State football. He was a beat writer for the Arizona Cardinals from 2013-2021, building extensive relationships with players, front office executives and media. Kyle has worked in the iGaming space since 2021, first in full-time capacities for OneTwenty Group and ClickOut Media, and now as a Digital PR consultant.